The Movies and Product Advertising
Many times we see familiar product being displayed in movies that we watch. IF the product is a favorite or if you have something like it, then you get delighted seeing your favorite actor using it or eating it. Many companies have included their products in many movie scenes but the advertising is very subtle. While the are movies where you can hardly notice products that are being advertised because of the subtle way it was presented, you will also find movies that are obviously advertising products. The truth is that some companies have gone as far as paying producers and directors to feature their products in the films.
Here are some popular movies we have seen that presented ads in a subtle and not-so-subtle ways.
Ad space was given to AOL and Starbucks in the movie, Youve Got Mail. AOL was the link between the two main stars and have practically become the star in the film. Tom Hands makes some quips about the obscurity of Starbucks which gave it a bit of ad space in the film.
The Sex and the City film has the most product placement yet. Since fashion is a constant theme in the hit TV series, the movie featured dozens of fashion labels including Louis Vuitton and Chanel. Nike, U-Haul, Apple, and Marie Claire were also included in the hit movie.
In a scene in the movie E. T., Elliot is seen using Reeses Pieces to entice E. T. back to his house which made the Hersheys company reap much profit from. Although done in a very subtle way, the sales of Reeses Pieces increased tremendously when the movie became a box office hit. This is a very effective subtle technique. Discover more how this technique works.
The not-subtle-at-all ad placement is seen in Adam Sandlers movie Little Nicky. Popeyes fried chicken was the star, the food the Adam, the son of Satan learns to eat with the help of a talking dog, with a not so obvious K-mart bag on his side.
In the movie Waynes world, the most quotable quote is I will not bow to any sponsor. This movie provided the plot to advertise blatantly. That quote above was said while opening a box of Pizza Hut. One scene showed Wayne explaining that he doesnt believe in selling out while eating Doritos and drinking Pepsi. And, Garth adds his own unsolicited opinion on the idea of selling out while wearing Reebok gear from head to toe.
When people see familiar products in the movies, people react in different ways. Some dont care at all. Some hate it. Some love the familiarity. This method of advertising has allowed companies to reach a worldwide audience. If you find your product in a blockbuster movie, millions of people will see it.